Ad Clicks

Number of times viewers click on an ad.

Ad Click Rate

Often referred to as "click-through," this is the percentage of ad views that have resulted in an ad click.

Ad Views (Impressions)

Number of times an ad is downloaded and supposedly seen by viewers. There is currently no way of knowing if an ad was actually seen. Most servers record an ad as served even if it was not seen.

B2B

B2B stands for "business-to-business," as in businesses doing business with another business. The term is most commonly used in connection with e-marketing and advertising, when you are targeting businesses as opposed to consumers.

Bandwidth

Measured by how much information (text, images, video, sound) can be sent through a connection. Usually measured in bits-per-second. A full page of text is about 16,000 bits. A fast modem can move approximately 15,000 bits in one second. Full-motion full-screen video uses about 10,000,000 bits-per- second, depending on compression.

Banner

An ad on a Web page that usually includes a link to the advertiser's site.

Blog

BLOG A shortened form for a WEB LOG, a blog is normally a personal Web Page that allows the public to read a personal journal for an individual. As of late businesses and entrepreneurs have been using them to create paying web page businesses or market their wares and services.

Button

Button is the term used to describe an Internet advertisement smaller than a traditional banner. Buttons are square in shape and usually located in the left or right bottom side of most sites.

Click through

The percentage of ad views that results in an ad click.

Co-Reg Lead

An add on lead which comes as a result of an end user selecting a check box or menu item indicating an interest in your product or service while applying for another product, service or information. They can also be obtained from the results of a survey.

CPC

Cost-per-click is an Internet marketing formula used to price advertising. Advertisers pay online publishers based on the number of clicks a specific ad gets. Cost usually runs in the range of $.10 -.$2.00 per click.

CPM

CPM is the cost per thousand for site views, clicks, emailing or ad views.

Domain Name

The unique name of an Internet website; for example www.entertainad.com. There are six top-level domains commonly used in the US: .com (commercial) .edu (educational),.net (network operations), .gov (US government), .mil (US military) and .org (organization). Other, two letter domains represent countries; thus; .ru for Russia.

DTC

DTC stands for "direct-to-consumer." The term is commonly used to determine advertising that is targeted to consumers, as opposed to businesses.

Hit

Any time a Web server sends a file to a browser, it is recorded in the server log file as a "hit". Hits are generated for each element of a requested page (including graphics, text and flash items). If a page containing three graphics is viewed by a user, four hits will be recorded - one for the page itself and one for each graphic. Webmasters use hits to measure a server's work load. Because page designs vary greatly, hits are a poor guide for traffic measurement.

HTML

HyperText Markup Language is coding language used to make hypertext documents for use on the Web (Internet). HTML is similar old-fashioned typesetting code, where a block of text is surrounded by codes that indicate how it should appear. HTML allows text to be "linked" to one another file on the Internet.

Hypertext

Any text that that can be chosen by a reader and which causes another document to be retrieved and displayed.

Internet

A collection of approximately 60,000 independent, inter-connected networks that use the TCP/IP protocols.

Interstitial

A cross between an advertisement and entertainment it often appears in a separate browser window while you wait for a Web page to load. Interstitials are more likely to contain large graphics, streaming presentations, and applets than conventional banner ads.

IP address

Internet Protocol address. Every system connected to the Internet has a unique IP address, which consists of a number in the format A.B.C.D where each of the four sections is a decimal number from 0 to 255. Most people use Domain Names instead and the resolution between Domain Names and IP addresses is handled by the network and the Domain Name Servers.

Java

Java is a general purpose programming language with a number of features that make the language well suited for use on the World Wide Web. Small Java applications are called Java applets and can be downloaded from a Web server and run on your computer by a Java-compatible Web browser, such as Netscape Navigator or Microsoft Internet Explorer.

Javascript

Javascript is a scripting language developed by Netscape that can interact with HTML source code, enabling Web authors to spice up their sites with dynamic content.

Joint Venture (JV)

A joint venture online is a "I'll market your product or service to my opt-in list if you'll market mine to yours". You see a lot of these JV's between E-Zine owners.

Jump Page

A jump page, also known as a "splash page," is a special sales page set up for visitors who clicked on a link in an advertisement. For example, by clicking on an ad for www.vacationvalues.us , visitors will go to a page that continues the message advertised. The jump page can be used to promote special offers or to measure the response to an advertisement.

Lead

Contact information of individuals or busineses who have expressed an interest in your product or service. Leads produced on the web are usually the result of a respondant filling out a form and submitting the information.

Link

An electronic connection between two Web sites (also called "hot link"or "live link").

Log file

A file that lists actions that have occurred. For example, Web servers maintain log files listing every request made to the server.

Opt-in e-mail

Opt-in email lists are lists where Internet users have voluntarily signed up to receive commercial e-mail about topics of interest.

Page

All Web sites are a collection of electronic "pages." Each Web page is a document formatted in HTML (Hypertext Markup Language) that contains text, images or media objects such as RealAudio player files, QuickTime videos or Java applets.

Page Views

Number of times a viewer requests a page that may contain a particular ad. Regardless of the number of times an ad was potentially seen, or "gross impressions."

Podcast

Podcasts are basically just online Radio Shows heard over the Internet & downloaded to ipod's for later listening. Anyone can make a podcast. You can produce your own audio broadcast (podcast), where you can easily record your voice, add in your favorite music & publish it online for everyone to listen to.

RealAudio

A commercial software program that plays audio on demand, without waiting for long file transfers.

A lead or response that is delivered directly to the buyer the moment the respondent submits.

Rich Media

Rich media is a term for advanced technology used in Internet advertising, such as streaming video, applets that allow user interaction, and Flash.

ROI

ROI stands for "return on investment," concerning the amount of money (return) you make on the dollars you spend on advertising. A lot depends on the point of the campaign, building brand awareness, increasing sales, etc.

Server

A machine that makes services available on a network. A file server makes files available. A WAIS server makes full-text information available through the WAIS protocol (although WAIS uses the term source interchangeably with server).

Splash page

See the jump page explanation.

Sponsorship

Sponsorships are very popular on the Internet. A sponsorship is when an advertisers pays to sponsor content, usually a page of a Web site or within an e-mail newsletter (e-zine). In the case of a website, the sponsorship may include banners or buttons on the site, and possibly a tag line.

Sticky

"Sticky" sites are those where the visitors stay for an longer periods of time than normal.

Unique Users

The number of different individuals who visit a site within a specific time period usually 24 hours. To identify unique users, Web sites rely on some form of user registration or identification system (cookies).

Valid Hits

A further refinement of hits, valid hits are hits that deliver all information to a user. Excludes hits such as redirects, error messages and computer-generated hits.

Visits

A sequence of requests made by one user at one site.

Web Log

Also known as a blog and is normally a personal Web Page that allows the public to read a personal journal for an individual. As of late businesses and entrepreneurs have been using them to create paying web page businesses or market their wares and services

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