| The
Five Musts of Online Marketing. |
| 1. |
Consistency:
Design your concept, logo, colors, site, ads and copy around
a central theme & stick to it. Don't market with a hit or miss
attitude. |
| 2. |
Repetition: It has been proven that the average consumer
needs to see an ad 5 to 7 times before acting. |
| 3. |
Follow
up: Follow up on all responses again and again. Remember
to give them a reason to stay or become your customer with each
and every contact. |
| 4. |
Credibility:
Online fraud is rampant so you need to give your viewer a feeling
of security. You should have an online presence. A professional
website with a business e-mail address instead of a free e-mail
account. Taking credit cards shows that your business is credit
worthy. Giving a written guarantee and gathering testimonials
can help as well. |
| 5. |
Image:
Be polished and professional with well designed ads, e-mail
messages and web-site. |
