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When the Internet
was new, no one knew how easy it would be for the SCAM ARTISTS
to thrive. With such a huge market it is easy for them to
change online identities, it has brought out the con men in
droves. We made a slew of expensive mistakes way back then
and learned through experience and research just how these
rip-offs in online advertising and marketing happen and more
importantly, how to avoid being taken. We are sick and tired
of these online thieves taking advantage of honest people.
We hope you put the following information to good use with
our compliments.
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5
Little Known Online Advertising Scams.
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| 1. |
I
paid good money for these leads, why don't they close?
If you've bought leads and no one wanted to talk to you,
they were probably incentivized leads such as those gotten
from a lotto site. Lotto sites often lure people to their
site for the chance to win prizes or money playing the
lotto. After the visitor uses their free plays, they are
offered six more free lotto plays for filling out a free
information request. Your request! Was this person interested
in the information requested? No, they just wanted 6 more
free lotto plays. |
| 2.
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Why
has my ISP shut down my site? More than one person
has innocently paid a spammer who swore he had an OPT-IN
e-mail list to mail to but didn't. Next thing you know,
your own ISP is shutting you down for spamming. If your
e-mailer cannot produce the IP address along with date
and time stamp for each name he mails to, he does not
have an opt in list. |
| 3.
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I
had two million e-mails sent and didn't get one response.
E-mail scams are easy to do. There are companies who take
your money and never e-mail your message out. They tell
you your copy was not good enough to pull. There are a
few ways to avoid this rip off. The first is to insist
on a Cost per Action (CPA) or a Cost per Sale (CPS) deal.
You pay only for results. Second, Build your own test
list to e-mail to and make sure your copy pays prior to
using it. Tell the e-mailer it is a tested ad and put
a tracking pixel in each ad and track the links as well.
Tell the e-mailer that your tracking pixel and links are
not to be removed or changed! Third, insist on a certain
number of click-throughs or the e-mailer agrees to mail
out your message again to a different list of names until
the agreed percentage is reached. |
| 4.
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I
bought hits but no one did anything on my site while my
counter showed over 100,000 hits? Is my offer that bad?
Chances are you bought these hits from a get paid
to click company. A pay per click company is one that
hires people, usually 13 years of age and over, to click
on your e-mail which registers as a hit to your site.
These people get paid for each click they do. Are they
interested in your product or service? We doubt it. |
| 5.
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I
paid a fortune for 500,000 PopUps and only got two free
sign-ups! This offer does great on the search engines,
what happened!? A PopUp exchange happened! Website
owners sign up to get one free PopUp of theirs delivered
to some other site in exchange for letting two of another
site be delivered to them. The extra PopUp in the exchange
is what you buy. So far it doesn't sound too bad, right?
Wrong! They put the PopUps on a rotator and can have as
many as 5,000 different PopUps rotate on that site each
24 hour period as long as a computer is left on and connected
with or without a person at the keyboard. We've also heard
of foreign companies where hundreds of employees view
full pages 20 seconds each all day because they are getting
paid by the company who sold these page views to you on
a pay per view basis. |
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