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When you
are talking leads...the quality greatly determines your return
on investment (ROI). Marketing and or leads are essential
to the success of any business. However, most business owners
give very little thought to this and go at the process with
a hit or miss philosophy. It is human nature to try to get
a low price, but online, a low price can and often does mean
low quality too.
For example:
If you pay $1.00 per lead and close 2 out of 100 leads, it
costs you $100.00 for those 2 sales. If your profit is $94.00
per sale, you've grossed $188.00. It cost you $100.00 to make
this money and you probably spent 10 hours calling. You made
$8.80 per hour. At $1.00 for each lead, you are buying a co-reg
or co-op produced lead so the quality is going to be fair.
For better
quality leads, you would pay $10.00 each. For $100.00 you
would get 10 leads and you could close 2 of those. After costs,
you made the same $88.00 but it only took you 2 hours so you
made $44.00 per hour.
You can
do smart business or not, it is your choice. Coop leads are
great for e-mail and fillers or for newbies to learn on but
a seasoned pro should work the best lead possible.
Contact
the author Gilda Christensen at gc@leadsales.net
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